
Abbey Frushay
When something possesses me to take action, click, and buy, I really take note of how the brand snuck into my brain and hit the override button on my penny-pinching instincts. I write copy by getting excited about brands and creating feeling with words. I’m driven by two things: the art of rhetoric and the power of inspiration.
By candidly connecting with audiences (and romanticizing literally everything), I turn meaningful ideas into a whole way of living. I’m armed with an English degree, so I know a thing or two about creative language and tone. I’m also a photographer and art lover, so I’m no stranger to visual marketing. At the end of the day, I just love language, curating vibes, and brands, brands, brands!
Words in Action
Browse my work that shows my expertise in whipping up scroll-stopping hooks, adapting tone, and even curating product vibes through photography.




